Named, Shamed, and Disqualified – DJ Mag Spotlights Cheating DJs in Top 100 Poll
Today begins the spotlight shining upon DJ’s who seem to be cheating their way to the top in this year’s DJ Mag Top 100. The first DJ to be announced and eliminated is Miss Diamond from Switzerland.
You can read the full story below:
DJ Mag’s Top 100 DJs poll is widely regarded as the definitive annual dance music poll by music fans, promoters and industry figures the world over.
Many DJs legitimately campaign for votes, however, some DJs and/or their representatives have been found to use illegal methods to try to increase their voting share, and every year thousands of illegal votes are discounted. This has led to several exclusions from the Top 100 DJs Poll in recent years.
As guardians of the poll, DJ Mag takes the authenticity of the Top 100 DJs Poll very seriously.
Martin Carvell, DJ Mag’s Managing Director said: “This year, DJ Mag has discovered ‘blatant’ cheating and several high-profile DJs are currently under investigation. Our methods of analysis are sophisticated but time consuming, and DJ Mag has to be absolutely sure that illegal methods have been used to acquire votes before evicting DJs from the poll.”
Today, DJ Mag has announced the eviction of one DJ from the poll.
Carvell continued: “As of today (Friday August 3rd) DJ Mag are eliminating Miss Diamond from Switzerland from the Top 100 DJs Poll. Based upon our analysis, it is quite clear that Miss Diamond, or those working on her behalf, have cheated. We will be notifying her forthwith. Others will follow over the coming weeks.
“DJ Mag recognises how important the Top 100 DJs poll is to many people around the world. The promotional teams of many DJs realise how much of a boost it is for a DJ’s career to appear in the Top 100, but illegal methods must not be used to influence the poll and will not be tolerated. Those found to be bringing the Top 100 DJs Poll into disrepute will be excluded from the poll.”
Carvell also said: “Anyone aware of any suspicious activity being undertaken by anyone employed, hired, or affiliated with a DJ can contact the magazine in the strictest confidence.”
Original Article linked here: DJs Caught Cheating in DJ Mag’s Top 100 DJs Poll 2012
Back in 2007, DJ Mag singled out two American DJ’s, DJ Dan and Christopher Lawrence who were both eliminated due to their marketing manager soliciting votes without their approval. The marketing manager was immediately fired, but the damage had been done as international bookings, respect, and everything related began to drop for the DJ’s. At a meeting, during WMC, DJ Mag told DJ Dan that the magazine needed to make an example out of somebody, and since DJ Dan nor Christopher Lawrence brought much revenue to the magazine, their cheating ways were chosen to be exposed. A little while later, DJ Mag cleared both DJ’s of any wrong doing. That article can be found here.
It’s no surprise that the first DJ announced this year is virtually unknown. Top DJs have been cheating for years, but because those DJ’s bring in revenue through ads and shine publicity on to the magazine, DJ Mag will not announce them. Don’t bite the hand that feeds you, right?
Polls are biased, anyways. They are opinion-based, fueled by teeny-boppers, die hard fans, fans who only know who David Guetta is, and well, those who don’t take this poll, for example, seriously at all and submit votes for “DJ’s” such as Paris Hilton and Prof. Meowingtons (yeah…Deadmau5‘s cat). DJ Mag poll is no different, except for the fact that a green giant is the fuel behind the announcement of cheating DJs. Results of any poll should be taken with a grain of salt, and of course, personal judgement. I still don’t understand when this became such a competition…